Business Report about Olympic Games 2012 Essay Example | Topics and Well Written Essays - 2000 words

Business Report about Olympic Games 2012 - Essay Example There are six strategies that one can employ to market their company at little to no cost. Marketing a business via press release is a method that has been around for quite some time and still continues to be the method of choice. Because businesses will have to do a great deal with public relations, as they work with and serve the public interest, press releases are just one more way to keep the public engaged, so they will be more than likely to seek out the products and services that businesses offer. Press releases can be used to market the opening of a company. They can also be used to promote new products or services. If a company is sponsoring a special event, such as that of the Olympic Games, a press release can also be used to announce this, so people will not only attend the event but will possibly become customers for many years to come. While press releases are wonderful for getting word out about the business with very little effort at all, there are a few rules that need to be followed, should this particular method be utilized. An article titled, "Still th e One, Crafting the Perfect Press release," sheds some insight into what they are. First of all, press releases need to be concise. They must not contain a bunch of useless rhetoric. Should press releases not be concise, the attention of their audiences will be lost, thus making them ineffective and a useless waste of time. Secondly, press releases must communicate real news. They should not talk about things that are of no real concern. The news that is being communicated has to be something that is really going to affect the audiences. Finally, when constructing press releases, the inverted pyramid method needs to be used. This method is to start out small by engaging the readers, build up larger and larger throughout the press release, and then give a call to action at the end, meaning that this is the largest point of all that needs to be made. Something else to remember is that press releases should not be overdone, meaning being released much too often, or it will detract from the overall reputation of the business. Should a business release press releases too often, their audiences

Skills in customer service: A handbook

Skills in customer service: A handbook Communication skills below please explain how each step would be used to provide excellent customer service skills. Face to face Face to face helps provide excellent customer service by delivering/developing good interpersonal relationships. It allows the customer to engage with the agent better. In addition it allows the customer to feel important because the agent has given dedicated time to that customer. By having a face to face it helps the agent gage what the customer needs and provide better customer service as a result. Telephone e.g. call centre A telephone call to a call centre allows the customer to discuss their needs as and when it suits them. For example they are not governed by the shop opening times of Monday to Friday 9am – 5pm. As it can be harder to understand communications via phone it means that the agent needs to listen more meticulously, this should therefore help the customer feel understood and appreciated. Building rapport By building a rapport the customer feels as if the agent is interested in what the customer has to say and the customer feels as if they associate with the agent. By the customer feeling understood the customer is more likely to be free coming with information and this will assist the agent in providing the customer a better service. Effective listening By the agent demonstrating good listening skills the customer feels as if he/she is important and that the agent wishes to assist the customer. Affective communication is a two way process you have to listen in order to understand the problem then you have to be able to ask the customer relevant questions to develop as good a relationship as possible. Questioning By probing the customer with relevant questions you can show that you have listened. It also assists you in aiding the customer to develop their travel plans. This ultimately gains higher commission levels for the agency. Developing a dialogue Verbal communications is a key feature of as a sales consultant. By developing a dialogue you show interest in the customer, you can also show that you care and want to understand the customers individual needs to best serve them Non-verbal communication e.g. body language, eye contact All though verbal communication is important, it is not the most used. Non-verbal communication is used around % of the time. By keeping good eye contact with the customer you help to develop a sense of interest with that customer. In addition by ensuring that you do not cross your arms and leave your body as open as possible. This is because crossed arms demonstrates that you are feeling defensive and this creates an atmosphere of anticipation and potentially physiological discomfort. Written Communication It is important to ensure that all written communications are written with good grammatical structure, that there is no spelling issues and that correct punctuation is used. It is important to use the correct salutations as to not cause offense to the customer. By ensuring that all documents are correctly structured helps to ensure that the customer is dealing a boni fied professional organisation. Complaint Handling Which skills could you show throughout each procedure? Listening When dealing with a customer complaint it is important to show that you care. One important part of this to allow the customer to talk. By listening to what the customer has to say you can then start to work out how to deal with this problem. It will also allow you to prepare any questions you need to ask in order to develop the full scenario of the compliant. Questioning By asking the customer relevant questions you can help develop a case file you need to best assist the customer. It also demonstrates to the customer that you have been listening to their problem and that you wish to help them resolve it where possible Empathising By empathising with the customer you demonstrate to the customer that you care about what has happened and that you wish to do all within you power to help them. Empathising can help the customer to feel as if they are being taken seriously. By the customer feeling as if they are being taken seriously it means that they can believe that the situation will be dealt with in a professional manner. Understanding the problem By understanding the problem at hand the agent can work out the best solution to resolve the problem. This may mean talking with other colleagues or referring the matter. The agent can ensure that all segments of the situation are accounted for and dealt with. Taking control of the situation By having one member of staff being in charge of dealing with the complaint it helps to ensure that the situation is dealt with correctly. It also reassures the customer that they will be dealt with in a professional and competent manner. Agreeing solutions Once the employee has deemed at least one suitable solution Follow up Presentation of yourself Show how a member of staff should be presented Presentation of the organisation Below explain how the environment should be presented The exterior: The exterior of the store should be clean, this means ensuring that windows and doors are washed and that the path is swept and looks presentable. Window displays should be structured: They should be level, crisp and eye catching. The information should be clear and concise. The interior: The interior should be well lit. The floors should be hovered and kept clear from rubbish and clutter. The racks should be well stocked and the brochures on display should not be ripped or creased. Those that are ripped or creased should be removed. The brochures should have a structure for easier allocating, i.e. brochures that are for worldwide travel should be in the worldwide travel section where as brochures that are UK tourism should be located in the UK tourism section. Staff should ensure that when they place brochures on the shelf’s they follow the companies racking policy. Staff desks should be neat and tidy. This will help customers feel as if they are dealing with professionals. Teamwork Please explain the importance of the following when working in a team – ensure you explain each step and the possible outcome. Motivation Motivation is important because it helps regulate an organisations productivity. Keeping teams motivated means that everyone feels responsible and helps staff develop a sense of importance and means that they put all there effort into their work. By developing motivation sales are more likely to be higher and therefore the agent is of more benefit to the agency Team roles When roles are defined to staff it helps to develop a structure, in return this helps to define what each employee is responsible for doing to achieve the business goals and objectives. By developing a clear structure of who is responsible for what role means that employees can do work without necessarily interfering with others work, this means that work is done to a quicker and higher standard. Delegation of tasks By delegating staff with tasks means that they have clear objectives and tasks that they must complete in order to be successful. By ensuring that employees know what is expected of them they can develop a plan on how they will achieve this task and if possible exceed it. This is then beneficial to the employer as it means that revenue is high, staff and customer moral is also high and will most likely lead to repeat business as the customer is happy with the outcome. Lines of authority By having set outlines of authority it helps all subordinates to know who they speak to regarding problems In the long run this assists with ensuring that the organisation maintains effective communication. By ensuring that clear lines of communication are kept it allows for problems to be dealt with in a quick and easy manner. This means that a customer can have their problems dealt with in an effective manner. This will ensure that the customer remains satisfied with any problems that may have occurred. What are the benefits of teamwork to colleagues, customers and the organisation? The benefit of teamwork for colleagues: By employees working together it allows them to tackle an issue with multiple views. This can assist them in finding the best outcome for that given situation. Team work can help employees develop their communication skills. This can help them to become more assertive and feel as if they settle within the organisation. By ensuring teamwork is a strong ethic it helps to develop a multi-cultural environment where diversity has a strong place within the organisation. By developing a diverse environment it helps all employees to bond. The benefit of teamwork to customers: Good levels of team work means that employees feel happier and this can be sensed by customers. By ensuring that customers feel good vibrations from customers from employee’s means that a customer is more likely to feel comfortable and purchase. By employees working as a team it allows the employees to develop their competencies and demonstrates professionalism to customers. This helps to make customers feel more confident with the service they are to be offered. The benefit of teamwork to organisations: By an organisation having staff that work well within a team setting it allows the business to develop a good culture that allows for productivity to be at an optimum and in return means that profitability is likely to be higher. This means that employees are more able to satisfy the needs of the customer and the customer more likely to offer repeat business. If employees work as part of a team it can help an employer abide with discrimination laws as the employees feel more connected and less likely to discriminate against one and other. Business Skills What is the importance of having these skills for an organisation? Where could they help you within your employment? Completion of documentation e.g. tickets, forms Use of IT e.g. email, computerised reservations system (CRS), internet Business standards e.g. accuracy, legibility, business conventions

Kings :: essays research papers

Sex Education Messages In The Media   Ã‚  Ã‚  Ã‚  Ã‚  The media should not be blamed for the sexuality of american youth.   Ã‚  Ã‚  Ã‚  Ã‚  First concern in sexual activity is too much media. Television is something that kids watch all the time. Television shows that show sexual activity and children pick up on those events quickly. Teenagers dream about marrying someone who is good looking and has money and then starting a family with them. A lot of teens watch soap operas and romantic shows. Teens see kids, their age, having sex and getting pregnant and they think they can do it, too. Parents should watch what types of TV shows and movies that their children are watching. TV commercials are explicit when it comes to showing sex. Teens can pick up ideas about sex from commercials. Such as, the Trojan Man and the Durex commercials shown frequently on MTV and other stations. The media could be more discrete about that sort of material on the airwaves. In light of these statistics, it would appear that the nonjudgemental/safe-sex approach can add up to a dangerous combination. Dr. Theresa Crenshaw, a past president of the American Association of Sex Educators, Counselors and Therapists, in testimony before a House subcommittee in February 1987, said, â€Å"To say that the use of condoms is ‘safe sex’ is in fact playing Russian roulette. A lot of people will die in this dangerous game.† Yet despite warnings like this, schoolteachers routinely present homosexuality to their students as just another option about which they must decide for themselves (Kilpatrick 598). On the other hand, with the popular television show, Ellen, the main character and the actress who played her, Ellen Degenerous, was an open lesbian. This views homosexuals as nice, fun loving people and not the hated figures that some community activists portray them as. In turn, the media can be a blessing to the gay community because they show the lighter side of their sexual preference. Then again, some parents view this as a wrong statement and refuse to let their children watch this display. Another show is Will and Grace, Will is a gay man living with his friend Grace. This show was aired after the Ellen show was cancelled because of it’s bad ratings after she came out into the limelight with her â€Å"secret†.   Ã‚  Ã‚  Ã‚  Ã‚  Second concern in the media. All sorts of teen’s and women’s magazines that are in stores today are filled with sex and what types of protection to use. Parents should watch what their kids are reading.

Effective inroduction Essay

This essay will be assessing how this section forms an effective introduction to the play. Firstly Miller sets the scene. He begins with describing ‘the backyard of the Keller home, in the outskirts of an American town. ‘ (pg 3) Automatically from this we gather that the play is an American drama. Evidently if you had read previous playwrights by Miller or know his Nationality you would have all ready established the fact of an American play. If not then with-in the first line you are well informed. Next he states the particular time of year in which the play is set â€Å"august of our era† (pg 3) this suggests the weather would be â€Å"beautiful? Not a cloud† (pg 4). It also even goes into further detail informing you of the date and time â€Å"early Sunday morning† (pg 3) He then progresses into describing the house and garden here we can already begin to guess the state, and class of the family. â€Å"The house is two stories high, and has seven rooms† (pg 3. ) He then describes the arrangement of the garden. â€Å"Garden chairs and a table are scattered around† (pg 3) this is very affective as we can imagine a clear picture of where the main conversations and drama will take place. The atmosphere is very cheerful and friendly and suggests that the Keller’s are a popular family. This contrasts later on in the play, when we find out they dint always used to be a popular family due to Joe’s jail incident, and the fact that the neighbour thought he was a ‘murderer. ‘ Also the biggest contrast would be at the end of the play when the tension wouldn’t be calm anymore, instead it is full of resentment by Chris towards Joe, full of guilt on Joe’s behalf, and finally after Joe’s suicide the mood it is upsetting and dramatic. The characters are then introduced; Joe, Chris, and the neighbours. Joe’s character’s first impression is under educated. â€Å"To see what people want you know? † (pg 4/5), and from the stage directions at the beginning of act one: â€Å".. terrible concentration of the uneducated man†(page 3. ) also He asks Dr Bayliss if Frank is: â€Å"Talking sense†(pg 6) this suggests he don’t understand him, This shows us he doesn’t understand people’s ideas, and has a very narrow view of people’s jobs and lively-hoods â€Å"wanted old dictionaries†¦ what’s a man going to do with an old dictionary? † (pg 5) This links into him being very money motivated and materialistic. He cares about money a great deal and values everything by it’s monetary value: â€Å"You mean he’ll make a living out of that? â€Å"(pg 5.) Also we know Joe is very proud and takes good care of his business, this is proven when Miller sets the scene talks about the house â€Å"cost fifteen thousand in the early twenties when it was built† (introduction pg 2) this suggests the house is only about 28-30 years old, as it was built in the twenties, and this play was written around two years of WWII ending in 1945. Meaning Keller has bought this house, and is able to provide and support his family indicating he is a good at his job, and a wealthy business man this is backed up later in the book when he talks to Kate about how he was â€Å"put out† (pg 72) at ten and made to earn for a living. Overall Joe has come from a poorer background, and has managed to work himself up the social ladder. He is not just a serious business man, he is kind and friendly, popular with Bert a young boy he often plays detective games with. Chris is Joe’s son who is introduced on page 9. Together Joe and Chris have a conversation where Ann (Chris’s wife to be as we find out later on in the play) people describe her as a â€Å"beautiful girl† she is seen as mysterious, which draws in the audience. Also Kate (Joe’s wife and Chris’s mother) who is seen as optimistic and living in hope are referred to, however at the start of Act Three there is a contrast between Kate’s idealism and Jim’s practicality. â€Å"you’re so childish Jim† showing she thinks he nai ve and immature. This starts the build up of tension in Act Three. Miller describes Chris as a â€Å"man capable of immense affection and loyalty† (pg 9 stage directions) Before the character even speaks the audience already gets a feel that Chris is going to be the ‘good-guy’ in the play. The other characters introduced are Dr Jim Bayliss our first impression of Jim is that he cynical and realistic when talking to Keller about the rain he says he doesn’t believe in the papers â€Å"then it cant† (pg 4) Hr is critical and sarcastic of the weather. Jim is very against his son being a doctor â€Å"over my dead body† (pg 6) this shows he doesn’t enjoy his profession and we find out later that he had tried to follow his ambition helping humanity, but he couldn’t afford to provide for his family. â€Å"I would love to help humanity on a Warner Brother’s salary† (pg 7) Again another person who is realistic about money, already we get an impression that one of the themes of the play is money and materialism. This also parallels Joes actions, both men have had to compromise their occupation, and had to do things they regret to earn a living. However there is a huge contrast at the start of Act Three. Jim realizes moneys not everything â€Å"money. Money-money-money-money, you say it long enough it doesn’t’ mean anything† (pg 69) This is a sub-plot in the play. But could this need for money all be down to his wife sue? Sue comes in just as Jim talks about â€Å"not a damn thing to look at in the neighbour hood† (pg 7) an awkward moment to introduce a new character but miller purposely picked this so automatically we can get an idea of Sue and Jim’s uneasy relationship. Sue comes across as jealous â€Å"she enjoys it more when you tell her to lay down† (pg 7) implying one of her husbands clients fancies him. Her jealously is seen more stronger later on in the play when she speaks to Ann about trying to convince Chris in moving away, she can be quite harsh and nasty. She is very money obsessed. This is effectual.

Auditing Chapter Two

(TCO 4) To succeed in an action against the auditor, the client must be able to show that: Student Answer: the auditor was fraudulent. the auditor was grossly negligent. there was a written contract. there is a close causal connection between the auditor's behavior and the damages suffered by the client. Instructor Explanation: Page 121 Points Received: 2 of 2 Comments: 2. Question : (TCO 4) The principal issue to be resolved in cases involving alleged negligence is usually: Student Answer: the amount of the damages suffered by plaintiff. whether to impose punitive damages on defendant. he level of care exercised by the CPA. whether defendant was involved in fraud. Instructor Explanation: Page 119 Points Received: 2 of 2 Comments: 3. Question : (TCO 4) A third-party beneficiary is one which: Student Answer: has failed to establish legal standing before the court does not have privity of contract and is unknown to the contracting parties. does not have privity of contract, but is know n to the contracting parties and intended to benefit under the contract. may establish legal standing before the court after a contract has been consummated. Instructor Explanation: Page 121 Points Received: 2 of 2 Comments: 4. Question : (TCO 4) The objective of the ordinary audit of financial statements is the expression of an opinion on: Student Answer: the fairness of the financial statements. the accuracy of the financial statements. the accuracy of the annual report. the accuracy of the annual report. Instructor Explanation: Page 142 Points Received: 2 of 2 Comments: 5. Question : (TCO 4) The responsibility for adopting sound accounting policies and maintaining adequate internal control rests with the: Student Answer: board of directors. company management. financial statement auditor. company’s internal audit department Instructor Explanation: Page 143 Points Received: 2 of 2 Comments: 6. Question : (TCO 3) Which of the following statements is most correct regarding errors and fraud? Student Answer: An error is unintentional, whereas fraud is intentional. Frauds occur more often than errors in financial statements. Errors are always fraud and frauds are always errors. Auditors have more responsibility for finding fraud than errors. Instructor Explanation: Page 145 Points Received: 2 of 2 Comments: 7. Question : (TCO 3) Which of the following is not one of the conditions for fraud described in SAS No. 99? Student Answer: Attitudes/rationalization. Opportunities. Incentives/pressures. Each of the above is a condition for fraud. Instructor Explanation: Page 337 Points Received: 2 of 2 Comments: 8. Question : (TCO 3) Fraudulent financial reporting may be accomplished through the manipulation of: Student Answer: assets. liabilities. revenues. all of the above. Instructor Explanation: Page 336 Points Received: 2 of 2 Comments: 9. Question : (TCO 3) Which of the following is a factor that relates to incentives to misappropriate assets? Student Answer: Significant accounting estimates involving subjective judgments. Significant personal financial obligations. Management's practice of making overly aggressive forecasts. High turnover of accounting, internal audit and information technology staff. Instructor Explanation: Page 339 Points Received: 2 of 2 Comments: 10. Question : (TCO 3) Auditors may identify conclusions during fieldwork that change or support a judgment about the initial assessment of fraud risk. Which of the following conditions should alert an auditor about the initial assessment? Student Answer: Missing or conflicting evidence. Discrepancies in the accounting records. Unusual relationships between the auditor and management. All of the above.